Leveraging the power of the #1 candy bar in America, new REESE’S® Crispy Crunchy Bar is positioned for sales success!

(1) New REESE’S® Crispy Crunchy Bar combines crunchy chopped peanuts, creamy peanut butter, crispy peanut butter candy and a rich chocolate coating to deliver a satisfying new snack experience. And consumers love it! In consumer testing, new REESE’S® Crispy Crunchy Bar outscored recent successful product launches and the chocolate candy norm.

(2) For more information, contact your Hershey Sales Executive or call 1.800.468.1714.

(1) FDMxC, 52 weeks ending 4/23/06
(2) February 2006 Concept/Product CLT test conducted by GIK Arbor LLC